NBC Universal

We were thrilled to collaborate with the creative team at NBC Universal to produce television idents for their 13th Street network.

Over the course of 4 days, we shot hundreds of different scenes and set-ups, all of which were inspired by films and television in the crime genre.

The material was edited together into over a dozen spots, which have been airing internationally on television.

Perhaps most exciting for us, is that the musical score was produced by the legendary Hans Zimmer!

 

 

Produced by: Noam Kroll & Gabriel Reiter
Chief Marketing Officer: Lee Raftery (NBCUniversal International)
SVP Global Creative: Marco Giusti (NBCUniversal International)
Design Director: Chloe Brooks (Clomotion)
Design Director: Sam Harvey (Sam Harvey Creative)
Production Manager: Radka Mincheva (NBCUniversal International Networks)
Production Manager: Siobhan Mulhern (NBCUniversal International Networks)
Brand Conceptualisation: Red Bee Creative
Executive Creative Director: Charlie Mawer (Red Bee Creative)
Creative Director: Jane Fielder (Red Bee Creative)
Director of Photography: Adriaan Kirchner
Colourist: Oisin O’Driscoll (The Mill)
Composer: Bleeding Fingers
Music Produced by: Hans Zimmer (Bleeding Fingers)

One of the completed 10 second idents from the campaign.

One of the completed 5 second bumpers from the campaign.

One of the completed 15 second idents from the campaign.

An internal highlight reel comprised of some of our favorite footage from this project.