Over the last few years the use of online videos as a means of corporate advertising has become exceedingly common - and for good reason!
While up until recently, television commercials have been arguably the most powerful way to reach and influence the masses, in recent years this power has largely shifted away from traditional television commercials, and veered towards web-centric video advertising. Many companies are now switching their primary marketing focus to online video based strategies in order to reach as many of their customers as possible, and as such are seeing a much higher return on investment when compared to traditional television based advertising.
Let's take a closer look at 5 reasons why video based web marketing is an optimal strategy for businesses, both large and small.
1. They Are Easy to Share
Video sharing sites like Vimeo or YouTube have the potential to get your video seen by millions of viewers, simply because videos hosted on these sites are shareable - unlike television commercials of course. Posting your corporate videos on these platforms makes your promotional content impossibly easy (and cost effective) to share, especially when compared to the huge amount of energy required to get your business seen and heard through other mediums. Using blogs and social media, your audience will help to increase brand awareness dramatically by organically sharing your content with targeted individuals - and best of all it doesn't cost you a dollar, outside of your basic production costs. This is something that simply would never be possible with a traditional commercial, and ultimately is a huge asset that can be taken advantage of when strategizing an online video campaign.
2. Google Loves Your Videos
One of the biggest benefits of hosting your corporate videos online is the tremendous potential for ranking high in search engines - specifically Google. Let's face it, these days having a strong Google search ranking is a cornerstone of just about any business, so making sure that you tap into the potential of SEO/SEM through your video content is paramount. Since its acquisition of YouTube, Google's algorithms favor video content as they are well aware that many users now get their information from videos - not just text based websites. Climbing the search rank ladder with your corporate video is no different than running a text based ad campaign. It all comes down to using the right key words in the title of your video, and making sure your keyword choices are in harmony with the rest of your website. You would be shocked at how many hits your site will get as a result of clicks that come directing from you YouTube content.
3. Time Saver
Creating a corporate video can be an excellent time saver, not just for your audience but for your business as well, as video is hands down the most efficient method for delivering your message in a short amount of time. Not all video projects need to be sales oriented either, and many non-sales videos (such as instructional videos, or demos), are an excellent way to showcase your product or service to your customers quickly, effectively, and consistently. Informational videos can also double as brand awareness tools for new viewers that are less aware of your brand, and may only be aware of a single product or service. The point being, the fastest way to deliver any message online about your business is through video, and it will ultimately save you as a business owner or marketing professional, lots of time by streamlining communication with your customers.
Just like analytics on your website, your online videos will not only tell you how many views they received, but also how many times they were shared, who they were shared with, how they were found, and whether or not the videos are converting to hits on your website. For any of you that are currently using Google Analytics as a marketing tool on your company website, you understand how critical it is that you respond to the data that you are getting, and modify the content that you are releasing accordingly. It's immensely valuable to be able to track this data on your videos, and you will inevitably be able to refine your content over time to bring in the largest possible audience. Once again, this valuable data is something that is unique to the world of online videos, and was never accessible by means of television based advertising.
5. Multiple Uses
If well produced, a corporate video can be the gift that keeps on giving as it can be used in a multitude of different ways over a very long period of time. When we produce video content for our clients, we never think of a video as having one single use, even if that is the obvious intention from the beginning. A business may require an online training video, but much of that content may also be repurposed or cut down to a promotional spot, or vice-versa. Once you start compiling video content you will start to think of it as a vast library of footage and material that you can continually tap into as the years go on for a plethora of usages.
These are just a few of the many reasons why web based corporate videos are a critical component of the success of any modern business. Not only does high quality video content act as a means to save money and time while gaining easy access to far reaching audiences, but it also increases your company’s visibility online, making it an unparalleled investment in the marketing and advertising arena.
For more information on the corporate and commercial video world, or to learn about how we can help you expand or refine your business through the use of video, e-mail us at firstname.lastname@example.org